NFL football is now available on Sunday afternoon (CBS and FOX), Sunday night (NBC), Monday night (ESPN) and Thursday night (CBS and NFL Network). It is estimated that income derived from those broadcasts by the NFL is $5,225,000,000. That’s 5 billion, 225 million dollars!!
CBS, along with their $1 billion per year contract for the Sunday afternoon games paid another $275 million for the Thursday night package. In addition, they, also, agreed to simulcast the games on the NFL Network. CBS sweetened the deal by supplying their top talent, Jim Nantz and Phil Simms, to do the game. This contract gave CBS the right to do 8 games. Do the math. CBS pays $34,375,000 per game. The contract, believe it or not, was for one year only and the bidding war which occurred last February between CBS, ABC, NBC, Fox, and Turner will commence again very shortly.
Ultimately, it is the advertisers who must pay the bill. CBS reportedly asked for and is receiving $500,000 per 30 second commercial for the broadcast. That would mean they would need to sell 69 commercials per game to break even. Even though it appears that there are that many time stoppages for television, there are not nearly that many sold. In comparison, NBC gets $628,000 per 30 seconds for their NFL Sunday Night broadcast and ESPN garners $408,000 for Monday night. All the networks, technically, lose money on the broadcasts.
So, with one half of the CBS Thursday night games already broadcast, how do you think the advertisers are feeling about their investment? The games so far have been:
Pittsburgh 26 Baltimore 6
Atlanta 56 Tampa Bay 14
Giants 45 Washington 14
Green Bay 42 Minnesota 10
Despite the fact that the match-ups looked pretty good, they have pretty much all been “blowouts”. The winners have outscored the losers 169-44. For the most part (3of the 4 for sure), these games were over at halftime. And I’m sure viewers were switching the channel or turning off their sets and heading to bed. If you happen to be a second half sponsor or the post-game sponsor, you probably have a huge headache and a big pain in your wallet right now. On the horizon, however, the match-ups do look much more enticing: Indianapolis (3-2) vs Houston (3-2); Jets (1-4) vs New England (3-2); San Diego (4-1); vs Denver (3-1); and, late in the season, San Diego vs San Francisco (3-2). There are no guarantees.
But, no matter how badly teams fare on Thursday night, there does seem to be one sure bet. The sponsors will line up with their wallets open and they will pay the cost to bring their message to the largest possible audience television can offer them – NFL football. That’s assuming, of course, the game warrants their interest, the viewers are willing to stay up late, and they can get through the Friday work day on less sleep.
ABOVE THE EARS (SOME MUSINGS)
1. Everyone has now lost in the NFL. The Cardinals and the Bengals were the last to drop. Things appear to be returning to normal. I know I had my best week of picks in a long, long time (13-2) and my shoulder hurts from patting myself on the back.
2. There are plenty of Jets fans in the Lehigh Valley (my color analyst, Mike Joseph, for one), but you probably won’t hear from them for awhile. They are just pathetic. On Sunday, they lost 31-0 to the San Diego Chargers. QB Geno Smith seems to have no clue and Michael Vick did not help at all either in the second half. Did I say pathetic.
3. This past Saturday, Jordan Zimmerman was one out away from a complete game shutout against the Giants and a 1-0 victory. Washington Nationals manager, Matt Williams, decided to pull his pitcher. You guessed it. The Giants tied the game which led to an eighteen inning 2-1 win by the Giants and a 2-0 lead in the best of five series. The game took over 6 hours and there was plenty of second-guessing. Rightfully so!
4. Trust me, I’ve been there. The CBS announcing crew that did the Lafayette-Fordham game last Friday were somewhat inexperienced. The play-by-play announcer was doing his second game. The analyst, London Fletcher of Rams, Bills, and Washington NFL fame, was doing his first game. They were nervous, needing four “takes” to do the intro. And the Lafayette fans were not happy when they called the “Leopards” the “Cougars” in the pre-game that was aired.
5. RCN-TV has a terrific Friday night of high school football for you this week. First off, will be the Easton at Parkland game which will be LIVE at 7:00 followed by Sportstalk Friday and then the Freedom at Whitehall game. These are the four best EPC teams.
(Last Week – 13-2; Seasonal Record – 47-29: 62%)
INDIANAPOLIS
DENVER
PITTSBURGH
TENNESSEE
CHICAGO
GREEN BAY
DETROIT
CINCINNATI
NEW ENGLAND
BALTIMORE
SAN DIEGO
SEATTLE
ARIZONA
PHILADELPHIA
SAN FRANCISCO
