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10DLC Registration

Fill out the registration form below for your business to comply with new industry requirements for SMS text messaging.

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Sanctioned SMS Registration

The Cellular Telecommunications Industry Association (CTIA) has new requirements for businesses sending text messages. Included on this page is an overview of new rules going into effect December 2024 and the form for businesses to fill out in order to comply with the rules.

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On this page:

What is 10DLC?

10DLC stands for 10-digit Long Code. 10DLC text messaging lets businesses send sanctioned SMS messages to consumers using local phone numbers, also known as “long codes.”

What is changing?

In an effort to reduce unwanted “robotexts,” the mobile carriers comprising CTIA have done two things:

(a) CTIA now defines all SMS messages being sent by a business to a consumer to be “A2P” (application-to-person) messages, regardless of the technological platform being used to send those messages.

(b) CTIA is requiring all businesses that want to send “A2P” text messages (i.e., SMS messages to consumers) using 10DLC phone numbers to register the 10DLC phone numbers from which they will be sending those “A2P” text messages with a CTIA-approved registration database.

Pursuant to CTIA’s new rules, wireless networks may block any or all “A2P” (application-to-person) (i.e., business-to-consumer) SMS messages sent from 10DLC phone numbers that are not so registered.

Registration requirements

To register, complete the registration form in the Astound 10DLC webpage. You will be asked to provide:

    • Business Employer Identification Number (EIN). The business name associated with your EIN (in the IRS’s database) must exactly match the business name you submit in this form
    • Company Information. This includes the owner’s name, the legal business name (must match name used to register business EIN), brand name (doing business as), business industry and business address
    • Details about how you obtain Opt-In/ user consent to send text messages (verbal, email, online form, etc.)
    • Link to your 10DLC compliant privacy policy as posted on your business’s website.

Note: Per the CTIA Guidelines, each 10DLC database registrant must have a business website with a link to its privacy policy. Each Astound business customer is responsible for developing, establishing, and enforcing its own privacy policy based on the advice of its own legal advisor. For reference purposes only, below is an example of a privacy policy applicable to sending text messages to consumers:

If you participate in our SMS texting program, you also agree to our SMS texting program terms and conditions. By acknowledging that you agree to the terms and conditions of the site, you agree to receive recurring SMS messages from <COMPANY NAME> to the provided mobile number. Message & data rates may apply. To end SMS messaging simply reply STOP to our messages. Reply HELP for info.

<COMPANY NAME> does not share phone numbers collected for SMS consent with third parties or affiliates for marketing purposes.

How does this affect me?

All of Astound’s business customers who want to send SMS text messages to consumers using 10DLC phone numbers must follow the 10DLC registration process.

When does this take effect?

Astound’s upstream SMS Gateway Provider has informed Astound that it will begin blocking “A2P” (application-to-person) (i.e. business-to-consumer) traffic from unregistered 10DLC numbers in December 2024.

This means that, beginning in December, text messages sent by Astound business customers to consumers using a 10DLC number that has not been registered with a CTIA-approved database will be blocked.

For more detailed information about the CTIA requirements, see the full CTIA Guidelines (PDF).

Frequently asked questions

Before sending an SMS message to any consumer’s number, businesses must have the recipient’s express consent to do so. The CTIA Guidelines contain additional information about the CTIA requirements for obtaining consumer consent to receive texts from business senders. For reference purposes only, below is an example of a Verbal Opt-In message:

“This is [Sender’s Business Name], is it OK if I send you text messages? If you no longer wish to receive text messages from us, please contact us at [customer service telephone number].”

Businesses must also log and track consumer consent, and opt-ins and opt-outs. In certain cases, wireless carriers may request proof that an individual has opted in, including an overview of how a business’s opt-in/ opt-out process works.  Failure to ensure opt-in may result in your number or service being blocked or suspended by mobile carriers or Astound.

While SMS provides a great way to engage opted-in customers, there are limitations and restrictions on types of messages may be sent, and the content of the messages. The following campaigns (use cases) are strictly prohibited across all of Astound’s SMS solutions:

    • Loan and mortgage advertisements
    • Credit repair offers
    • Debt relief offers
    • Debt collection attempts
    • Work from home advertisements
    • Secret shopper advertisements
    • Political advertisements and messages
    • Alcohol, tobacco, or firearms advertisements
    • Gambling
    • Pharmaceutical, vitamin, or other drug advertisements
    • Campaigns that may be similar to the above

Astound cannot make exceptions to the above prohibited campaigns. Messages similar in nature to prohibited messages may also be blocked by Astound or wireless carriers, at their discretion.

Accounts in violation of Astound and/or carrier rules and regulations and/or the CTIA Guidelines may be subject to reduced deliverability of messages, additional campaign registration requirements and fees, suspension of service, or termination of service in addition to fines and other penalties passed through Astound by the carriers.

It is each business customer’s responsibility to be aware of any additional restrictions or changes to policies, regulations, and laws when sending SMS messages, and to adhere to any and all policies related to the recipient’s number.  Business customers are encouraged to obtain the advice of legal counsel if they have any questions about measures appropriate to ensure their compliance with these requirements.

For more information on the requirements and guidelines of SMS text messaging, please refer to the CTIA’s Messaging Best Practices, at: https://www.ctia.org/the-wireless-industry/industry-commitments/messaging-interoperability-sms-mms.

Register your business for 10DLC messaging
by filling out the form:

Note: Once submitted, your application will be processed and reviewed by The Campaign Registry. Approval can take five to 20 business days from the date of submission.

All fields are required unless indicated as optional.

  • Address associated with Legal Company Name / EIN
  • If you have any questions, feel free to reach out to 10DLC@astound.com
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