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WHITE PAPER

Edge Computing: Get Closer to the Cloud

Learn how edge computing delivers a better user experience through faster response.

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Living on the edge

Edge computing allows for faster responsiveness, as opposed to waiting for the centralized data center to receive and process requests. Digital enterprises, Internet Service Providers and Cloud Service Providers need to invest in edge computing technology to deliver the experience that will engage users and retain them as long-term customers to maximize advertising and subscription revenues.

Our white paper will help educate IT professionals about the advantages edge computing offers over traditional forms of network architecture to deliver a better user experience through faster response.

Reshaping the network horizon

Network and web access is the lifeblood of all digital enterprises today and is one of the prime offerings of every internet and Cloud Service Provider. Edge computing is transforming how those services and information are delivered to end users and customers by placing information closer to users and even anticipating their next request. This reduces latency and makes for more satisfied customers.

Around 2010, the IT world was dominated by centralized data processing technology; all information and transactions flowed into and out of an organization’s single data center. That model provided stability, security and control, but began to experience latency issues as file sizes grew and applications became more complex and interactive.

Service providers and large enterprises started migrating some functions and data storage to the cloud to improve performance, and eventually to a multi-cloud or hybrid system. The goal was to lighten the processing load, spread the risk, enable backup and provide redundancy – all while placing content closer to users in different geographies for a better experience.

Today the multi-cloud strategy has fragmented further to place smaller servers with some processing power close enough to front-line users to deliver realtime interactivity.

Edge servers not only perform real-time data processing, popularity algorithms allow them to analyze a user’s current content or latest search request to queue up related information. Embedded AI capabilities identify trending topics and even steer users towards advertisements for desired products and services by evaluating behaviors and predicting their next move. Edge computing enhances the user experience by interacting with the primary cloud and intelligently caching content even before the user requests it.

The edge is not replacing the network infrastructure; it’s adding another layer to perform some processing, basic analytics, caching and data visualization even closer to the user for improved performance.

  • Speed: The most important benefit of edge computing is the ability to reduce latency. A file or application can be spun up from a data center only 100 miles away rather than  a server farm 3,000 miles away.
  • Cost: A network of edge servers delivers the real-time user experience that will retain customers, maximize advertising revenues and improving ROI.
  • Security: Centralized data centers are more vulnerable to cyberattacks. Edge computing is more resilient because operations are distributed across a range of devices and data centers.
  • Application performance: Responsiveness will be improved as the network can make better use of its resources. Unused bandwidth can be shifted to another task or queue up the next piece of content.
  • Reliable, versatile and scalable: Migrating to the edge reduces dependence on a single system, providing redundancy, failover capabilities and built-in data backup.
View the White Paper

Partnering to Solve Your Complexities

Astound Business meets you where you are and how you want to communicate. We're focused on taking out friction points and delivering solutions that scale.

Listening & Discovery

Understanding the key issues that need to be solved is first, we won’t sell you a fixed set of products. We listen and provide a diversity of connectivity solutions aligned to your specific business. Up front, our experts learn how your business works, to uncover how things could be done differently to find efficiencies and new profit centers. Getting the pulse of our clients, then right-fitting solutions and delivering on time is how we operate.

Solution Planning & Design

Meeting your needs where you are, technical experts provide unique solutions by creating a project plan that covers scope, timing, cost and execution. A dedicated account team aligns to design a custom network that delivers secure connectivity. From kick-off to site survey to construction and integration — your account manager and solutions engineering team provides comprehensive project management.

Implementation

You’ll receive end-to-end build management from a dedicated account manager and an implementation driven by local experts. We are never bureaucratic. We respect your time, while handling all the details. We offer flexibility in infrastructure and expansion, where others can’t, through dark fiber delivery.

Monitoring & Maintenance

Focused on your connectivity, we care about our own network and are not overextended. Experienced staff are monitoring the infrastructure around the clock to deliver stability, while adhering to SLA metrics. We pick up the phone immediately. Astound’s organizational structure is set up for superior response & support.

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